TikTok stars Wisdom Kaye and Maha Gondal, and model Paloma Elsesser are among the cast of the Coach x Champion collaborative campaign, modelling a collection including branded leather bags and shearling jackets, which 'combine Coach’s distinct attitude and legacy of craftmanship with Champion’s authority in authentic athletic apparel'.

Coach has also launched a series of How to Coach a Champion TikTok challenges to coincide with the campaign, encouraging fans of both brands to 'participate in a series of fun challenges inspired by Coach’s fashion authority and Champion’s expertise in athleticwear', and Coach Creative Director, Stuart Vevers, commented 'I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share. I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate'.